The fact that parents (and plenty of them) are willing to fork out between £3,500 and £8,000 to send their kids to a British ‘fat camp’ for the majority of the summer holidays shows just how desperate these families have become.

It’s easy to say fast food, television, computers and electronic console games are destroying our childrens health. But chew over this fact for a bit : By the time a child is ready to start primary school, one in six of them will be overweight and parents mistake obesity in their child for what is lightly termed as ‘puppy fat’. What is also worth considering is that ‘families on poor income’ have a higher risk of raising an obese child and this rate is growing, rapidly.

Education seems to be the key, more information about eating fruit and veg, proper excercise and more parental interaction with their kids is a positive start. Look, if we don’t start trying to communicate and educate our children about weight gain – even at very early years – we are going to see more ‘fat camps’ spread all over the UK.